Tag Archives: Dan Ariely

Predictably Irrational

The rational choice theory in economics assumes that consumers are rational. However, as in most cases of social science, such assumption is quite limited, thereby leading to plenty of economists’ questioning it and measuring its plausibility. Such economists are also referred to as behavioral economist. Dan Ariely, the author of the book Predictably Irrational, has dedicated his research to people’s behaviors in regards to situations involving money and social values namely by questioning that rational choice theory’s assumption. Continue reading

Leave a comment

Filed under Books, Movies and Analyses, Life